Home: The New Hot Restaurant

During the pandemic, home became the new must-visit restaurant. In this out of home campaign, our team at Sir Kensington’s encouraged eaters to elevate their own home dining experience with a bold message: welcome to your critically acclaimed home restaurant. 

For the first wave of this campaign we launched web banners on sites like bonappetit, epicurious, food&wine, allrecipes.com to capture the attention of our target audience and drive brand awareness. 

In the second piece of this launch, our team cherry picked digital OOH placements highly targeted to Whole Foods Market locations all over New York City.

All digital OOH inventory included dayparting capabilities to maximize the relevancy of messages at different moments, which gave the ability to limit total exposure to daylight hours to limit waste, and to customize creative by time frames for creative customization. For example, dinner creative appeared during evening hours, calling out details specific to neighborhood.

Delicious, eye catching photography and clever copy brought the essence of our brand promise to life: superior taste that defies expectation, made possible by superior ingredients, rooted in our uncompromising values, delivered with wit and whimsy.